The Subject Matter

Tone of voice and B2C copywriting
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Triple your Flying Blue miles for less than a one-way ticket

Where are your miles taking you?
You too can multiply your Reward Points, just like the 2 million other Flying Blue members. Collect a host of privileges with Air France’s Accelerate Programme to enjoy your Flying Blue miles faster.

Earn Reward Points faster
Buying Accelerate Miles will multiply your Flying Blue Reward Points a by a factor of 2, 4 or 6, based on your current balance. You decide how far you want to take your miles.

Your next break is in reach
Claim your rewards on the Flying Blue Store, or your next upgrade, reward flights with Air France KLM and partner airlines or with our partner hotels and car hire.

Sample copy from email campaign.

Air France Flying Blue

Email campaign copy

The Brief
Convert new and inactive members to purchase a multiplier to boost their frequent flyer points.

The Task
Wrote a trigger emails based on member status testing user location in email copy.

The Result
Incremental uplift in email opens due to personalisation testing on location and first name.

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Make contact

A digital copywriter, based in Paris, France.
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+33 6 51 57 69 50
harley [at]

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