The Subject Matter

Tone of voice and B2C copywriting
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Capture your world within a swirl - just hold your glass up and give it a whirl!

Cloudy Bay

Brand content

The Brief
Write enticing copy for the community to engage and share their ‘haven chasing moment’. A brand concept to promote that moment of relaxation.

The Task
Use story telling mechanics to increase engagement and encourage other users to ‘cheers to haven’.  

The Result
A social media account with an active community embodying Cloudy Bay’s brand values thanks to its consistent, distinctive tone of voice.

What’s the latest in the world of writing?

Read my thoughts on language, consumer behaviour and branding.

Make contact

A digital copywriter, based in Paris, France.
Call, write or follow.


+33 6 51 57 69 50
harley [at]

Ideas beyond the written word