The Subject Matter

Tone of voice and B2C copywriting
About     Reflections      Projects      Services

That’s beautiful, how are you going to get it home?


Tone of voice

The Brief
Unify the company through consistency while positioning Convelio against their competitors through language to build the brand’s tone of voice.

The Task
I ran a series of workshop to understand, deliver and build training material to create a unique brand personality.

The Result
The language guidelines that I delivered enabled Convelio to differentiate its market positing and empower its employees with writing workshops and how-tos.

What’s the latest in the world of writing?

Read my thoughts on language, consumer behaviour and branding.

Make contact

A digital copywriter, based in Paris, France.
Call, write or follow.


+33 6 51 57 69 50
harley [at]

Ideas beyond the written word