The Subject Matter

Tone of voice and B2C copywriting
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Glide beneath the stars this winter

Let’s begin festivities, on a grand scale. The hotel’s Katara Suite features an ice rink on its private rooftop terrace. Guests who stay in this suite enjoy exclusive use of the rink, while admiring the breath-taking panoramic views of Paris, surrounded by a winter garden.

Sample copy from press release.

Peninsula Hotels

Campaign tagline and press release

The Brief
I was the in-house content manager for Peninsula Hotels, Paris my role was to create a taglines, write brand content and press release.

The Task
I wrote a tagline that featured on a campaign video and wrote a press release to promote the hotel’s activities over the holiday period.

The Result
The tagline super was used as a email campaign title and the press release generated international articles.

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A digital copywriter, based in Paris, France.
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+33 6 51 57 69 50
harley [at]

Ideas beyond the written word