The Subject Matter

Tone of voice and B2C copywriting
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Explore my brand packages or à la carte services. Together, we’ll simplify your message shape of...

Tone of voice development
Tell your own narrative in your own way and have the tools you need to brief other writers.

I’m listening 

Campaign transcreation
From French to English so you can speak with your international audience.

I need this

Editorial positioning Fallen behind? Align your brand to new strategies so you’ll have engaging brand content you’ll be proud to share.

I’m ready 

Language audits to evaluate your brand. Find out what works, what doesn't, and how to fix inconsistencies.

Make me over

What’s included

From ideation to implementation your fees cover launch meetings, research, feedback, one round of revisions, one round of final adjustments, sign off and delivery.

For tone of voice projects your fees cover workshops, support thought the project, industry research, and a delivered set of guidelines, plus recommendations on how to scale on-brand copy for your in-house and freelance teams, projects, and consumer channels.

You’ll also get the expertise, ideas and creativity of a mid-weight professional with almost a decade international marketing experience.


Get to know more about my approach here.


To give you an outline, the ProCopywriter’s annual survey for 2021 calculated the average day rate for a UK copywriter to be between £390/440€ and £440/500€.

I work on a best approach basis to suit your scope and budget. I tend to work by a daily rate, and can also bill hourly depending on the brief.

We’ll set a fee for the entire project, so you’ll know the exact cost for each project and I’ll always guide you if we start to go out of  budget.  

What’s the latest in the world of writing?

Read my thoughts on language, consumer behaviour and branding.

Make contact

A digital copywriter, based in Paris, France.
Call, write or follow.


+33 6 51 57 69 50
harley [at]

Ideas beyond the written word