The Subject Matter

Tone of voice and B2C copywriting
About     Reflections      Projects      Services


Explore my brand packages or à la carte services.

Work with me on brand books, manifestos, email campaigns or specialist projects outlined below.

Together, we’ll define your verbal identity shape of.

Tone of voice

Speak in your own words
Tell your own narrative in your own way and have the tools you need to brief other writers.

Campaign transcreation 

Borderless campaigns

From French to English so you can deliver your international campaigns with the same impact.

Editorial positioning 

Engaging brand content

Fallen behind? Align your brand to new strategies so you’ll have engaging brand content you’ll be proud to share.

Language audits 

Sound the same wherever you are

Evaluate your brand. Find out what works, what doesn't, and how to fix inconsistencies.

I need this,  make me over

What’s included

From ideation to implementation your fees cover launch meetings, research, feedback, one round of revisions, one round of final adjustments, sign off and delivery.

For tone of voice projects your fees cover workshops, support thought the project, industry research, and a delivered set of guidelines, plus recommendations on how to scale on-brand copy for your in-house and freelance teams, projects, and consumer channels.

You’ll also get the expertise, ideas and creativity of a mid-weight professional with almost a decade international marketing experience.


Get to know more about my approach here.


To give you an outline, the ProCopywriter’s annual survey for 2021 calculated the average day rate for a UK copywriter to be between £390/440€ and £440/500€.

I work on a best approach basis to suit your scope and budget. I tend to work by a daily rate, and can also bill hourly depending on the brief.

We’ll set a fee for the entire project, so you’ll know the exact cost for each stage and I’ll always guide you if we start to go out of scope.  

What’s the latest in the world of writing?

Read my thoughts on language, consumer behaviour and branding.

Make contact

A digital copywriter, based in Paris, France.
Call, write or follow.


+33 6 51 57 69 50
harley [at]

Ideas beyond the written word