The Subject Matter

Tone of voice and B2C copywriting
About     Reflections      Projects      Services

Harley Boden


+33 6 51 57 69 50
harley [at] LinkedIn


I’m a French-speaking, Australian-born British copywriter based in London and Paris. Throughout my career, ‘words’ have been at the heart of what I do.

For clients and businesses I add value, shift perceptions and communicate memorably. I bring experience across digital channels with a niche for social media. As a sideline, I make ceramics and electronic ambient music.

Skills English Mother tongue
French Upper intermediate B2

Creative Writing • Marketing • Social Media Marketing • Content Strategy•  • Production Planning • Digital Marketing •  Marketing Strategy •  EDMs • Google Docs • Word • InDesign & Photoshop •

Camberwell College of Arts (UAL)
BA (Hons) Illustration 2:1

Camberwell College of Arts (UAL)
FdA Illustration for Sequence and Interaction

Industries & Clients

Hospitality & Leisure B2
Peninsula Hotels

Food & Beverage B2C
Moët Hennessy
Bacardi Martini
Cellier des Dauphins
MAS Seeds

Beauty B2B
L’Oréal Group
Estée Lauder Group

Communications & Logistics B2B

Career Experience

The Subject Matter
January 2021 - Present
I write consumer-facing copy for global corporations and ad agencies and tone of voice guidelines so you can tell your own narrative in your own way and have the tools you need to brief other writers.

Convelio - Brand Copywriter
July 2022 - December 2022
Building the brand’s tone of voice from the ground up through workshops and guideline roll-outs across markets. I also write for landing pages, ad banners, print and EDMs and SEO.

1969 - Community Manager
July 2021 - June 2022
I wrote copy for email, editorial and other online marketing material, as well high-level brand communications, including taglines for global campaigns. Clients include, LVMH, Bacardi Martini, and Orange.

L’Oréal - Community CRM Specialist (Consulting)
July 2020 - December 2020
I edited best practice guidelines and other CRM resource materials for internal communication with over 30 brands to help them use key test and learn methodologies in their own campaigns.

Accor - E-content Advisor
December 2019 - June 2020
Overseeing the tone of written content and its creation across web, blogs, EDMs and social channels at onefinestay.

Peninsula Hotels – Social Media & E-commerce Coordinator
February 2018 - November 2019
I created of both written and visual content for Peninsula Hotels and wrote copy for social media and e- commerce campaigns for the European market.

Early Career Summary
2017 - 2018 Love Brands - Field Coordinator
2016 - 2017 Ordinary Lights - Production Manager
2014 - 2016 BAMM London - Research Production Coordinator
2013 - 2014 Leftfield - Market Research Field Coordinator

What’s the latest in the world of writing?

Read my thoughts on language, consumer behaviour and branding.

Make contact

A digital copywriter, based in Paris, France.
Call, write or follow.


+33 6 51 57 69 50
harley [at]

Ideas beyond the written word